![]() ![]() While this is a major transformation to happen at Amar Chitra Katha, since it was founded by Anant Pai, or Uncle Pai as he was known, there have been other slow and subtle changes that have happened over the years-in the various characters’ form, for instance. So it’s a great collaboration,” she adds. And HarperCollins is great at the narrative form. “We have a great repository of stories and timeless content. The team is testing waters with a six-book deal with HarperCollins Children’s Books, the first of which is the Amar Chitra Katha Folktales collection adapted from the stories in the ACK catalogue. We are addressing that through this new narrative, chapter book form.” ![]() As a result, the younger children keep missing out on these stories. “Our readership has always been that of 8 to 14 years of age. ![]() “In India, typically children start reading two to three letter words around the age of 5 and move on to comics at the age of 8,” says Preeti Vyas, president and chief executive officer, Amar Chitra Katha Pvt Ltd. ![]() And now the comics have embraced a new format, that of a chapter book, to take these stories to younger readers. For decades, generations of children have grown up reading Amar Chitra Katha (ACK) comics and Tinkle magazine containing myths and legends, and adventures of Suppandi and Kalia the crow. ![]()
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